Writing for MoreThanDigital requires a specific approach to ensure your content resonates with our audience and meets our quality standards. Follow these guidelines to create engaging, informative articles:
Choose Your Topic Wisely
Focus on making future-oriented topics understandable for inexperienced readers.
If your article requires basic knowledge not yet covered on MoreThanDigital, consider writing a foundational piece first.
Structure Your Content
Start with a brief introduction to the topic.
Use H2 and H3 headings to organize your content (avoid H1, as it's reserved for the article title).
Aim for 800-2000 words, with 1100-1500 being ideal.
Write for Your Audience
Keep in mind our target groups: SMEs, corporate decision-makers, organization leaders, and experts.
Explain concepts clearly, avoiding jargon unless necessary (and then explain it).
Optimize for SEO
Include your focus keyword in the title, subtitle, and throughout the text naturally.
Write a compelling summary (excerpt) that includes your keyword and teases the content.
Use the SEO plugin to guide your optimization efforts.
Add Value
Ensure your content offers practical insights, tips, or knowledge.
Link to relevant MoreThanDigital articles and external sources for additional context.
Use Visuals
While you can't upload images directly, you can suggest royalty-free images or send them to our team.
Consider creating graphics that align with MoreThanDigital's style guide.
Categorize and Tag
Select appropriate categories for your article.
Add relevant tags to help users find your content.
Collaborate
Consider reaching out to other MoreThanDigital authors for collaboration on related topics.
Review and Submit
Proofread your article carefully before submitting.
Use the "Submit for Review" button when your article is ready for the MoreThanDigital team to review.
Remember, the MoreThanDigital team will review and may make minor adjustments to your article before publication. If you're writing for a company account, be sure to attribute individual authors at the end of the article.